This is guest post by Krishnaveni, a top tester at 99tests.
Online Shopping seems to be the happening and trendy way to shop in this technology driven world.
Today’s fast paced life, comfort of sitting at home and shopping, great deals, free shipping & door delivery, multiple brands, multiple products all just in one website has given birth to increasing number of shopping websites. I call it the “Anytime Anywhere Shopping”. With the technology advanced to the extent of browsing stuff over mobile phones, shopping online has only been made easier.
The success of a shopping website greatly depends on the following
• User – Friendly design
• Site functioning effectively with no crashes
• Good customer care Service
• Good Deals as compared against the competitors
• Promptness in delivery
• Safe and Secure Shopping
Keeping in mind the above factors, one website which I can strongly recommend without a second thought for a pleasurable shopping experience is Flipkart.I have been using Flipkart for almost an year for all my online purchases. Few things which make me come back to Flipkart for shopping are the following:
Excellent categorization of products.
The products are very well and efficiently categorized such that even a lay man happening to visit the site for the very first time can effortlessly find his desired product.
Also the products are again sub-categorized based by brand, prize, number of delivery days etc., The best part is that they even have the products categorized based on Featured Deals, New releases, Bestsellers, Hottest products and Recently Sold items which give an user to choose a product effectively and at ease rather than having to do a market research prior hand to know what are the new releases and best sellers.
I have had a very bitter shopping experience with a couple of other websites where the products were listed in random. There was no particular order. The more I tried to look for the product I wanted, the navigation got more painful and tedious! It was so pathetic and chaotic that I resolved never to visit that website ever again! The convenience factor was totally absent in there. I felt it would be much better to walk to a nearby outlet and make a purchase rather than go through so many hassles!
Good Product Description
Each product listed in the Flipkart website has an elaborate description which gives a user complete insight of all the details pertaining to the product. For certain category of products, the user has an option to know if that particular product is available at their location or not, right in the product description page itself unlike the other shopping websites wherein the information is known to the user only after he has navigated to the payment page keying in the shipping address.
The description is displayed so very well, including the offers, if any, that product has. Each and every information is presented in a clear legible manner.
It’s an easy sail through right from the time a user is viewing a product until the time the online purchase is made. Undoubtedly, it’s a very good online shopping experience. Can’t stop feeling happy about it. Also from a single product description page, the user can easily navigate to the other pages. For instance if I am looking at a particular book on flipkart.com, there are active enabled links for author publisher etc., using which I can browse for more books belonging to that particular author or publisher.
The other websites on the contrary, do not care to project their products with so much detail. Hence the user doesn’t tend to get a complete picture of the product. This tends to drain down the user’s interest to look for more products on that site.
Home Page says its All
The moment one logs on to flipkart website, one gets to see all the products in offering at a glance, rather than having to browse the entire website extensively to get to know what it has to offer. Most of the website fail in this aspect, making the user to look more to know what is in there.
Great Attention To Detail
Flipkart has ensured to provide maximum information to its customer in terms of the product, shipping details, payments, FAQs etc., This helps the user to get more information on the order placed.
Vast collection of items to purchase
While some shopping websites are entirely dedicated to a single product or a couple of products, Flipkart can boast of vast collection of items in their website ranging from books to computers to mobiles to home & kitchen appliances, camera, music.. etc.,
Wow ! How great that is… an excellent place to buy almost anything, all at one place!
Optimized Search Feature
Flipkart offers an optimized search feature wherein the user can search for a product based on its category. This gives the advantage of quick and better matching results.Comparatively, few websites just offer a general search feature to search for the products listed in their website.
What You See is What You Get
Any product that you view on the flipkart website listing is definitely is there for offer. Sadly, the experience I had on this aspect with the other websites is not a good one. A particular product was listed. But to my disappointment, the product was present only in the listing and nowhere else on the website wherein I could view the product details and purchase it.
How often have you felt that when you go for a purchase, and that particular product is out of stock or yet to be released, that you be notified on its availability?? Flipkart has this unique feature where the user can be notified of the availability of the product.
Again, not seen in other shopping websites.
Easy Payment Methods
Flipkart provides various payment methods to make the purchase. Hardly have I seen these many options in other sites.
For installment loving people, there is an option to pay in easy installments.
No matter what, you can always find people who are always unsure. For such speculative people, there is ‘Cash on Delivery’ option wherein the user has the privilege to pay for the purchased product only after it is delivered at their door step. Cool right?
Flipkart offers free delivery for most of its shipment. This is another feature which makes people wanting to come back to shop for more.
Flipkart also has the reviews for its products. Hold on! It’s not just the positive review from the user who has already made a purchase, but negative ones too. Flipkart does care a lot for its customer base. No wonder they publish every review without any bias. Not seen this feature exclusively in other sites.
I have ordered many products from Flipkart. They come with a great packaging to ensure that the product reaches the consignee safely in every way. It definitely made me feel a lot valued that Flipkart took so much care to safely deliver my product.
Also in case you want gift someone; you can get the order gift-wrapped too!
What else can make you feel happier than gifting your loved ones the things that they love and those they always wanted? Yes, and this is possible with flipkart with their gifting option feature. I don’t see it much on the other sites.
Customers can become flipkart affiliates wherein they stand a chance to earn by referring their known ones.
Delivery on Time
Flipkart delivers its products on the said time without fail. The user can also track their shipment from the time it was dispatched till it is delivered. Customers are kept well informed on the right time of delivery and it’s truly appreciated.
I have read the woes of so many customers who made an online purchase but it was never delivered. They felt cheated in the end.
Round the clock Customer Care. Flipkart users can get in touch with the Customer Care Team 24/7. Yes I mean it.. 24/7! The user queries and concerns and promptly attended to. I have read of so many reviews in forums wherein reputed shopping websites fail to attend to user queries and concerns. The user finally gets worn out trying umpteen number of times to reach the customer care.
What if my ordered product is damaged on delivery?
Flipkart does ensure to deliver the product safely. There is hardly any chance for a damaged product to be delivered. But still they do have a policy in place which promises that the customer will be duly taken care of during such an untoward incident.
I doubt if such things are taken care of in the other shopping sites.
Efficiently functioning website
Every detail displayed on the Flipkart website is available for the user to see. I had not so good experience with other websites wherein, either the product was not displayed nor was present though it was listed under contents.
Worst part was, when I chose to use the “Contact Us” link/option, to let them know that I was unable to find the product I wanted, the very page itself wasn’t available giving ridicule messages as “This page doesn’t exist” Honestly, people intending to have a website, cannot ignore such crucial things.
Customer Oriented Shopping Website
Flipkart is truly a customer oriented website which has left no leaf unturned to give its customer the best shopping experience ever.