Good communication is the key to any relationship including the relationship with your customers and stakeholders. As apps go global, it is vital to ensure that app quality is maintained across multiple platforms, browsers and locations.
Meeting the user expectations for layout and workflows in multiple languages for a wide demographics is a complex and challenging task. That’s where crowd sourced localization testing can help companies. Here is everything you need to know about crowd sourced localization testing for apps:
Challenges In Localization
An app’s success depends on its appeals to its target audience. Your app should appeal to your clients, linguistically and culturally. Incorrect grammar, inappropriate formatting, confusing phrases, and other translation issues can mar your app’s charm.
To ensure, your app’s success it is important to ensure that your app is easy to understand and culturally appropriate for the people who use it. Gaining app insights from geographies across the globe is a complex task.
Risks Involved In Localization
- Inappropriate phrases or language can mar your business reputation.
- Scope for many errors in translation that impacts your brand value.
- Minor formatting issues can become a major roadblock for users and can discourage conversions.
- Labs can never recreate the conditions that your app will face in the real world.
Crowdsourced Localization Testing
With crowd testing, you can ensure that your app is convenient and easy to use for your target audience no matter where they are. Crowd testing is a hassle-free and cost-effective way to test your app on various target demographics across the world.
Highlights Of Crowd Testing
- Global access to professional testers.
- Testing conditions that mirror real-world scenarios.
- Output based pricing.
- Gain actionable insights to make your app more user-friendly.
- Get useful feedback to increase conversions and revenue.
- Access crowd testers who match your target users.
Advantages Of Crowdsourced Testing
1) Access Global Community Of Testers
Gain access to professional testers all over the world. With a team of professional testers who match your target demographics, you can gain a real life, end user perspective. Gain valuable insights to improve user engagement and conversions.
2) Meet User Expectation Better
A focus on the human approach is crucial to the success of any localization testing. Crowdsourced testing helps developers gain real insights on how their target demographics would react to the app. With the support of crowdsourced experts in localization testing, you can build thorough & effective workflows to gain a better understanding of user expectation, behavior and pattern. Gain inputs to maximize the performance of your app.
3) Reduce Time To Market
Relying on global localization experts to plan and execute your testing is both effective & time-saving. With full support for defining and executing workflows for testing various app features, you can implement localization testing with ease. You can gain crucial insights on user behavior in time and ensure that your app is perfect for the release.
4) Ensure Global Success
Crowdsourced testing platforms enable you to get detailed localization reports. You can use the insights to adapt your software to the targeted local market. Ensure your App’s success linguistically and culturally. Ensure your app’s success in multiple languages, across different locations.
How 99tests Crowd Testing Platform Works
With 99tests, you can get the insights you need to create a winning experience for your clients no matter where they are. Leverage on localization experts to build and execute effective test plans. Access crowd testers who match your target audience to make your app more convenient and delightful.
Learn How 99tests Works
- Our testing experts will help strategize & execute test cycles from scratch.
- We will help you define & execute workflows for various app features.
- Based on your requirement, we will provide you with testers from different demographics factoring in parameters like age, city etc.
- The focus on human approach will help you in gaining valuable insights on how your target demographics will react to the app.
What You Get With 99tests
- Access professional testers who match the target demographics.
- Support from localization experts to plan and execute test cycles.
- Get full device coverage, across various configurations as per your needs.
- Uncover localization issues and ensure the accuracy of your content.
Crowd sourced localization powered by 99tests enables P & G in building an incredible digital experience
Find out how Crowd sourced Localization testing helped Procter & Gamble launch websites in 12 different languages. Get the insights you need for building stunning software products. Mail us at email@example.com
This blog post was contributed by Tharika Tellicherry, from the Marketing team at 99tests.