Customer is truly the king when it comes to mobile apps. The way users interact and respond to apps is defining industry decisions and procedures. To meet customer expectations effectively, it is important to understand how your mobile app works in the real world. Something that a lab-based testing process can never re-create.
When it comes to mobile apps, field testing or testing in the real world environment is considered to be the best form of testing.
You can also watch our complete webinar recording here. The webinar explains how real world testing can help improve app quality and assure end user experience:
Here are the key benefits of testing your app in the real world:
1) Helps Understand User Behavior
App testing in real world conditions with real users will help you in understanding the overall user experience of your app. You can get insights to make sure that your app meets user expectation in terms of usability and functionality. It is also a good testing ground to see user response for new ideas and features. Crowd sourced usability and functionality testing in early stages of product development can give you an idea on how likely your product will be accepted in the market.
2) Factors Environmental Conditions
A Beta test of your mobile app with real users in wide variety of test environments on various devices gives an accurate picture of your app’s performance in the real world. You can gauge the health of your app in wide range of test environments with crowd testing. Device factors include battery capacity and storage that impacts app performance. External factors including interruptions & network fluctuations affect the way your app works. Insights on what works for the app in varying conditions will help development teams in incorporating features to ensue that the mobile app works well across all devices and locations.
3) Makes Updates Easier
With regression beta testing using crowd sourced platforms, you can release new features and app upgrades with out any trouble. The cost of finding & fixing bugs at this stage is cheaper. Further making the quick fixes enables you to release your new builds confidently.
4) Gain Insights On User Engagement
With real insights on how different users react to your app, you can improve your app features to engage and delight your users. You can enhance your app to make ‘sign-ups’ and ‘buys-ins’ easier. The earlier you get these insights from real users sourced through crowd, the easier it is to incorporate improvements in your app design. Hence, it is ideal to invest a portion of your testing budget for real world testing of your app in the pre-production stage itself.
5) Improve Performance & Security Features
With crowd testing, you can not only reach a wider audience but also gain insights on aspects for improving the security & performance feature of your app. You can plan for features required to make your app more secure and scalable in the market.
With proper planning using crowd sourced platforms, you can include all key devices, browsers and user demographics that match the real world scenarios that your app will be subjected to. By relying on crowd sourced testing platforms like 99tests, companies can not only get test coverage across multiple devices and locations, but also save up on cost of finding & fixing the bugs. You can also check out this Slideshare content on how crowd testing enables you to maximize user experience.
By testing in the real world, you can gain insights to know if your app is user ready or not. You can use the feedback gained to improve the user experience and launch your app confidently.
To learn more about real world testing through crowd sourced platforms, try the 99tests Bug-a-thon for free: https://bugathon.99tests.com/