Procter & Gamble is one of the biggest multinational consumer goods company in the world.
As a company known for quality and delightful user experience, P& G wanted to live up to their customer expectations while launching 12 languages based websites for their brand, Pampers.
With crowd-sourced, testing services, from 99tests they could run test cycles in real life scenarios with real users, on real devices on various platforms.
By leveraging on the talent of expert crowd testers, P&G could uncover bugs and gain valuable insights for improving their website quality.
Helping Brands Build Incredible Experiences
A brand is an experience. Quality experience is the secret of winning and enduring brands. As one of the biggest multinational consumer goods company, P&G knows the value of quality experience that they provide to their stake holders. When they began developing language-specific websites for Pampers, they knew the importance of delivering a quality user experience. They wanted to eliminate the risk of bugs marring their brand’s reputation. The need of the hour was a progressive app testing strategy to aid the development team in delivering high-quality results. The App testing platform by 99tests proved to be the perfect solution for meeting all their App quality goals. With successful app testing, P&G could release high-quality websites that delivered better user experience for their clients. Here’s a quick review of the P&G crowd testing story:
The P&G Success Story
As a global B2C brand, P& G wanted a comprehensive testing strategy for ensuring the quality of their 12 websites developed in different languages by location. They needed actionable testing insights to help their development team at staging or development stage. They wanted to test their websites across demographics, on different devices and configurations just like in the real world. They wanted to implement testing faster to reduce the time to market.
The 99tests Approach
The first demo testing plan executed by 99tests consisted of 5 cycles of exploratory testing in the production stage. It included localization testing and functional testing on different devices and platforms. As per the language and skill requirement, 10 professional crowd testers from each of the target countries were assigned to the project to implement the test cycles. Crowd testers fluent in different languages like Kazakh, German etc. were assigned to the project to execute the test cycles. This form of location based testing helped in gaining useful feedback that helped in improving the websites. The results were so impressive that P& G decided to opt for testing even in the pre-production environment. This time more location testing with over 300 test cases was run for the 12 websites.
The test cycles executed were very effective and provided good device coverage. It helped in finding high-quality bugs in a very short span of time. This helped their internal QA team in getting valuable insights from testing across various devices, languages, and different configurations. P& G could access the best talents in the industry through a global community of crowd sourced testers to execute their test cycles effectively. The focus on the human approach, helped developers gain valuable insights to improve website quality. With the actionable reports, P& G team was able to implement improvements for upgrading website quality and reduce the time to market.